Advertising and Marketing Degree

The advertising and marketing program at Itawamba Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Mississippi colleges that offer advertising and marketing degrees.

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Itawamba Community College (ICC)

#1 Hill St, Goodman, MS

Itawamba Community College (ICC) is located in Fulton, Mississippi.  ICC has two additional campuses located in Tupelo and Belden, Mississippi to better serve students in the area. With average class sizes of 20-35 students, class can be scheduled during the day, at night, on weekends, and online.

Individual Program Accreditations:

• Associate Degree in Nursing
• EMT / Paramedic Technology
• Health Information Technology
• Occupational Therapist Assistant
• Physical Therapist Assistant Technology
• Practical Nursing
• Radiologic Technology
• Respiratory Care Technology
• Surgical Technology

The Student Success Center (SSC) provides comprehensive programs and services for students to help them improve academic performance. Service provided include: free tutoring, open math labs, Success Seminars, test review sessions, and a success monitoring program. The Advising Center is also available to students to allow students to work with an advisor to help the student focus on completing both persona and academic goals.

Campus housing is available at the Fulton location for students wishing to reside on campus. ICC has detailed Cost and Fee information on its website along with a substantive amount of information on the cost of attendance.  Financial aid is available for those who qualify as well as an extensive list of academic-based and private scholarships. View the complete list on the ICC Scholarship Program page.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. ICC has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Jackson, MS
  • Total Employment: 200
  • Average Hourly Rate: $40.38
  • Average Annual Salary: $83980

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).