Advertising and Marketing Degree

The advertising and marketing program at Jackson College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Jackson College

100 E. 8th Street, Suite 260, Holland, MI

Currently known as Jackson College or JC, Jackson Community College began as a junior college in the late 1920's. Its establishment as a community college occurred in the 1960's, influenced by the increasing need to accommodate higher enrollment rates and provide more programs. The JC main campus now occupies at least 500 acres in the city of Jackson. Off-campus sites are located in the cities of Adrian (JC @ LISD TECH) and Hillsdale (Clyde E. LeTarte Center), in addition to the Jackson Flight Center and the North Campus - both in Jackson, MI as well.

JC offered an additional two bachelor degree programs in mid-2013, prompting the name change from “Community College” to just “College”. Academic degrees and certifications may be obtained via courses under the following fields (as listed on their website):

• Health Sciences
• Human Services
• Arts & Communications
• Natural Resources & Agriscience
• Business, Management, Marketing & Technology
• Engineering/Manufacturing & Technology

Of around 7,000 members of the student population, some are pursuing either continuing education, skills training, personal enrichment, and other similar programs. Online learners have a diverse catalog of courses to choose from too; such as, classes in Accounting, Business Writing, Teaching and Education, Database Management, Computer Programming, among others. Youth-oriented activities during the summer are also available via the Kids College Program which has its own set of scholarship grants.

The Jets are at the heart of sports and athletics in JC. They train and compete in various men's and women's events for basketball, baseball, golf, volleyball, cross country, and soccer.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Grand Rapids-Wyoming, MI
  • Total Employment: 670
  • Average Hourly Rate: $46.26
  • Average Annual Salary: $96220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).