Advertising and Marketing Degree

The advertising and marketing program at James A Rhodes State College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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James A Rhodes State College

Also known as Rhodes State College

11627 State Rte 243, Chesapeake, OH

James A. Rhodes State College (Rhodes State College) is a public institution providing degree granting career programs, non-credit workforce development, and consulting for business and industry in Lima, Ohio. With more than 4,100 students currently enrolled, Rhodes State College has more than 450 full-time and part-time faculty and staff.

Mission Statement:

Rhodes State College’s Mission State exists to change lives, build futures and improve communities through life-long learning.

Divisions of Academic Programs and Certificates:

• Allied Health
• Division of Art & Sciences
• Division of Business and Public Service
• Division of Information Technology and Engineering Technology
• Division of Nursing

The Workforce, Economic Development and Continuing Education Division provide training (both credit and non-credit) for organizations, businesses, and on the individual level. Training is available in healthcare, information technology, manufacturing & applied technologies, quality tools and processes, and human resources development.

Rhodes College has a large variety of established transfer agreements in place to make a smooth transition. They are also part of the University System of Ohio which lists a large number of courses, allowing seamlessly transfer to most general education courses. Review the Transfer Assurance Guides (TAGs) by researching the school programs today.

Student services include personal and educational counseling, academic advisement, athletics, career services, employment opportunities, and tutoring.

Detailed Tuition information as well as payment options by starting with the admissions portal or simply requesting information from the school here.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. James A Rhodes State College has offered the following program levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Huntington-Ashland, WV-KY-OH
  • Total Employment: 40
  • Average Hourly Rate: $43.32
  • Average Annual Salary: $90110

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).