Advertising and Marketing Degree

The advertising and marketing program at Johnson County Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Johnson County Community College

1057 West College Avenue, Independence, KS

Johnson County Community College (JCCC) is a two-year college located in Overland, Kansas. JCCC offers transfer studies for students planning to transfer to four-year institutions to complete a bachelor's degree. In addition, JCCC offers more than 50 associate degree and professional certificate programs in high employment fields.

JCCC is the state's third-largest institution of higher education, the largest of its 19 community colleges.

Johnson County Community College offers courses in academic clusters that link what students learn in school with the knowledge and skills they need for success in college and professions.

JCCC also offers continuing education courses that are intended for students wishing to update their skills or learn new skills for a changing business environment. Personal enrichment courses are also available to meet a wide range of interests.

Online courses and distance learning programs are available through various delivery methods including tele-courses and hybrid courses that include a combination of onsite and online classes.

History

Johnson County Community College was the first new college recommended for creation under the Kansas Community Junior College Act of 1965. The district was established in June 1967.

In 1969, while county residents voted approval of $12.9 million in general obligation bonds to purchase more than 200 acres in Overland Park for a college campus, the first JCCC classes were conducted in leased facilities in Merriam, Kansas.

In 1972, classes and all operations were moved to the permanent campus on College Boulevard in Overland Park. By this time, the student body had increased from an initial 1,360 to more than 3,600.

Over the years, JCCC has continued to grow, significantly expanding its student enrollment, instructional program, faculty and staff, and facilities.

Academics

The academic calendar for Johnson County Community College follows the semester format, with fall, spring and summer semesters.

Colleges and Schools

The academic units at Johnson County Community College are divided into Academic Clusters, rather than colleges or schools, as follows:

• Agriculture, Food and Natural Resources
• Architecture and Construction
• Arts, A/V Technology and Communications
• Business Management and Administration
• Education and Training
• Health Science
• Hospitality and Tourism
• Humanities and Social Sciences
• Human Services
• Information Technology
• Public Safety, Corrections and Security
• Manufacturing
• Marketing
• Science, Technology, Engineering and Mathematics
• Transportation, Distribution and Logistics

Student Life

Students at Johnson County Community College are encouraged to become involved in student clubs and organizations, or participate in campus events, to enrich their "co-curricular" life. The Center for Student Involvement offers resources and guidance for students looking for more involvement beyond the classroom. The CSI office is also a hub for the art, academic and dance teams on campus.

Student services on campus include intramural sports and fitness, with a fully-equipped fitness center, and a speaker's bureau, diversity and inter-culturalism groups. Access services are provided for students with disabilities, and there are international and immigrant student services.

Students seeking arts and entertainment on campus will enjoy the Performing Arts Series, the Nerman Museum of Contemporary Art, and Movies on campus, on campus dining, and more.

Traditions

The traditional colors for Johnson Community College are maroon and gold, with white as an accent color. The school mascot is a cavalier, and the athletic teams are nicknamed the JCCC "Cavaliers."

Athletics

The JCCC "Cavaliers" athletic teams compete in several intercollegiate sports, including:

Men's Sports:

• Baseball
• Basketball
• Cross country
• Golf
• Soccer
• Tennis
• Track 

Women's Sports:

• Basketball
• Cross Country
• Soccer
• Softball
• Tennis
• Track
• Volleyball

Satellite Campuses

The primary campus for JCCC is on College Boulevard in Overland Park, Kansas. JCCC offers distance learning courses in more than 30 satellite locations, including in high schools, throughout the Overland Park area.

Community Life

Many community businesses, companies and non-profit organizations benefit from JCCC's workforce training curricula and licensing programs. The programs boost the job productivity and career potential of the local workforce. JCCC programs and services support the local business community and respond to changing industry needs.

JCCC offers many opportunities for fun and learning to community members of all ages. There are many camps and programs for kids, enrichment courses, and training programs to ensure success in career transitions.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Johnson County Community College has offered the following academic levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).