Advertising and Marketing Degree

The advertising and marketing program at Kansas City Kansas Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Missouri colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Kansas City Kansas Community College

3239 Broadway, Kansas City, MO

About
Kansas City Kansas Community College, located in Kansas City, Kansas, was founded in 1923 and was originally part of the Kansas City Public School System. By 1965 the school had become known as Kansas City Kansas Junior College in order to meet the standards for two year institutions as put forth by the state legislature. The school changed its name again in 1979 when the term junior was dropped in favor of community among all such institutions throughout the state. KCKCC provides a high quality, low cost education that is reviewed constantly to ensure it meets the needs of current and future students.

Academics
Kansas City Kansas Community College offers a large number of programs that allow students to pursue the option that best suits their goals and plans. Career and technical training programs provide students with an education in a high demand industry or field that provides them with the skills and abilities necessary to enter the workforce as qualified professionals. Practical portions of such programs are taught by industry professionals in supervised settings that allow for proper training alongside the more traditional classroom environments. Programs take between one and two years to complete and result in a certificate or associate degree upon completion.

Students who pursue transfer options will be able to complete the first two years of a four year education at KCKCC at low cost, followed by applying for transfer to four year colleges or universities to continue their education and eventually earning a bachelor's degree. Students applying to public Kansas institutions will find transfer requirements eased through agreements in place between schools. Individuals applying to out of state or private institutions should meet with a counselor to develop a curriculum that best meets the requirements of the desired school or schools.

Programs offered include:

• Cosmetology
• Early Childhood Education
• Medical Assistant
• Biology
• Accounting

Admissions and Financial Aid
Individuals interested in enrollment at Kansas City Kansas Community College may complete the application for admission and pay all fees in order to enroll as per the school's open enrollment policy. Students should supply transcripts and standardized test scores if available and may be asked to take a placement exam prior to registration. Participation in new student orientation is encouraged, as is meeting with a counselor to discuss program enrollment and curriculum.

Financial aid is available in the form of loans, grants, and scholarships. Students in need of financial aid must complete the Free Application for Federal Student Aid (FAFSA), the information from which will be used by the school to determine need and aid program eligibility when constructing a financial aid packet. Aid must be reapplied for prior to each academic year in a timely fashion. Students may be chosen at random to provide additional financial information to be compared to the FAFSA in order to verify its accuracy as part of regulation governing the disbursement of aid funds.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Kansas City, MO-KS
  • Total Employment: 1
  • Average Hourly Rate: $61.85
  • Average Annual Salary: $128660

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).