Advertising and Marketing Degree

The advertising and marketing program at Kapiolani Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Hawaii colleges that offer advertising and marketing degrees.

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Kapiolani Community College

Also known as Kapiolani CC

874 Dillingham Blvd, Honolulu, HI

Kapi’aloni Community College (KCC) is part of the University of Hawai’i system. It was originally founded as Kapi’olani Technical School in 1946, when Hawai’i was still a territory. It moved to its current location in Diamond Head in Waikiki in 1974. It also has a second campus in Fort Ruger. KCC’s mission is to become the premier provider of quality vocational and degree education in the state.

KCC is the state’s biggest community college, with associate degree and certificate programs in business education, food and hospitality services, nursing, professional, academic and technical studies. It boasts a successful university transfer program to colleges offering baccalaureate degrees.

KCC is well-known in the local community for its culinary arts course, and is leading the race among the 10 UH colleges in terms of the success of its transfer programs. The college enrolls an average of about 10,000 students every year into its various programs, and charged a nominal tuition fee of about $2,300 per year for in-state students. Out-of-state students are charged at about $7,000 per year.

The college’s radiology department has already won national acclaim after two of its instructors developed a unique hip x-ray technique in 1976; in addition, the respiratory care program won a national award in 1986 for being an “outstanding vocational education program.”

KCC is one of the leading community colleges in the state, and plans to introduce a Bachelor’s in Applied Sciences in the near future. It comes highly recommended as a college where the student community is closely-knit with the larger community it serves.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Kapiolani CC has offered the following academic levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Urban Honolulu, HI
  • Total Employment: 440
  • Average Hourly Rate: $47.06
  • Average Annual Salary: $97870

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).