Advertising and Marketing Degree

The advertising and marketing program at Kennebec Valley Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Maine colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Kennebec Valley Community College

354 Hogan Rd, Bangor, ME

Kennebec Valley Community College, located in Fairfield, Maine, was founded in 1969 through the approval of the Maine Legislature. The school began operations in 1970 to a class of 35 full time and 131 part time students.

KVCC has since expanded both physically and in term of enrollment, with a current annual class size of over 2,500 students. KVCC is dedicated to providing quality education to its students through up to date programs, facilities and services. The school is one of the seven colleges the comprise the Maine Community College System.

Academics

Students may choose from a variety of programs that allow for academic transfer or assist in career training. Academic transfer allows student to complete the first two years of a four year education at KVCC, followed by transfer to a four year institution to continue their education, complete the final two years, and earn a bachelor's degree.

Career training programs provide the education necessary to develop skills and abilities necessary to enter the workforce as a qualified professional in a given field. Programs take between one and two years to complete and result in a certificate or associate degree that demonstrates competency in the area of study and allows for pursuit of employment at the entry level.

Programs offered include:

• Business Administration
• Liberal Studies
• Nursing
• Computer Aided Drafting and Design
• Massage Therapy

Admissions and Financial Aid

Kennebec Valley Community College is a public two year institution whose requirements for admission are minimal due to its open enrollment policy where any individuals that apply, pay fees, have a high school diploma or are 18 years of age or older may enroll. Students should also supply test scores, transcripts, and take a placement exam if deemed necessary.

Financial aid must be applied for prior to each academic year. Aid is available in the form of loans, grants and scholarships and is applied for through the completion and submission of the Free Application for Federal Student Aid (FAFSA).

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Kennebec Valley Community College offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).