Advertising and Marketing Degree

The advertising and marketing program at Klamath Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Klamath Community College

245 South Executive Drive, Suite 110, Brookfield, WI

About

Klamath Community College, located in Klamath Falls, Oregon, was  established in 1996 through a vote by residents living in Klamath County. The school initially offered courses through facilities at other public institutions in the area, but was given a permanent home in 2000 in Klamath Falls.

KCC is fully accredited and maintains an enrollment of over 1000 annually and continues to grow to meet the needs of employers in the region.  The school participates in intercollegiate athletics and its mascot is the badger.

Academics

Student at Klamath Community College are given opportunities to pursue academic growth or career development as part of the offerings available at the school. Academic transfer allows students to complete a curriculum that fulfills the requirements of the first two years of a four year education locally and at low cost, followed by transfer to complete that education. Career training programs offer education in a high demand field or industry in order to prepare for long term employment as a qualified professional.

Programs offered include:

• Business Administration
• Marketing
• Computer Programming
• Nursing
• Liberal Arts

Admissions and Financial Aid

Enrollment at Klamath Community College is made easy through an admissions policy that admits any individuals who are at least eighteen years of age or have a high school diploma by completing the application and paying all fees. Students are also asked to provide any information regarding previous education and may be required to take a placement exam.

Participation in orientation and meeting with a counselor are also encouraged. Financial aid is available in the form of loans, grants and scholarships awarded based on need as determined by a student's Free Application for Federal Student Aid (FAFSA).

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Klamath Community College has offered the following academic levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Milwaukee-Waukesha-West Allis, WI
  • Total Employment: 1
  • Average Hourly Rate: $56.31
  • Average Annual Salary: $117130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).