Advertising and Marketing Degree

The advertising and marketing program at Lake Area Technical Institute prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other South Dakota colleges that offer advertising and marketing degrees.

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Lake Area Technical Institute

Also known as LATI/Lake Area Tech

333 Omaha St. Suite 6 & 7, Rapid City, SD

Lake Area Technical Institute, located in Watertown, South Dakota, was founded in 1965 and was South Dakota's first technical school. The school enrolls over 1,500 students a year and has had over 16,000 graduates. LATI maintains small class sizes and cutting edge facilities. LA Technical Institute is a higher education institution that believes in offering students a solid foundation upon which they may construct their success.

Academics

LATI offers 27 programs of study, 7 of which are available through online distance learning. The programs provide students with the education necessary to immediately begin a career or to transfer to a four year institution. 98% of graduates find placement in jobs or transfer to a four year university.

Programs offered include:

• Occupational Therapy Assistant
• Cosmetology
• Nursing
• Financial Services
• Robotics
• Business Associate

Admissions and Financial Aid

Students interested in enrolling at Lake Area Technical Institute must be at least 16 years of age and have a high school diploma or GED. Students lacking a high school diploma or GED may take an examination demonstrating that they will benefit from the education offered; students enrolled in this manner must complete their GED within the year.

LATI offers a variety of financial aid options to eligible students. Eligibility for federal programs is determined by the Free Application for Federal Student Aid (FAFSA), which must be completed and submitted.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. LATI/Lake Area Tech offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).