Advertising and Marketing Degree

The advertising and marketing program at Lakeshore Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Lakeshore Technical College (LTC)

W3718 South Drive, Plymouth, WI

The Lakeshore Technical College is considered as the leading provider of technical education in the city of Cleveland, Wisconsin. The school offers more than 100 career programs that will allow students to easily land on jobs from industries that matter.  Currently, there are more than 13,000 students who are enrolled in LTC. The LTC campus has a total of 154 acres in land area which gives students a feeling that they are actually in a small community.

Lakeshore Technical College aims to direct its activities to meet the local employment demands in Cleveland, Wisconsin. The school offers both degree and certificate programs to its enrollees. Moreover, the school also offers apprenticeship programs to highly skilled jobs like plumbing and carpentry to name a few. In fact, the school has more than 100 courses to choose from thereby offering diversified choices to students.

Regarding the tuition fee of the school, the amount varies on the type of program taken but basically, Wisconsin residents have to pay only $126 per credit hour while out-of-state residents need to pay about $182 per credit hour.

The Lakeshore Technical College is the best place for students to start college before proceeding to a four-year college. Fortunately, the school organizes a degree transfer fair each year where  students can choose to finish their associate degrees in other universities like Franklin University, Marian University, Mount Mary University, Alverno College, and University of Iowa to name a few. 

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Sheboygan, WI
  • Total Employment: 140
  • Average Hourly Rate: $47.38
  • Average Annual Salary: $98550

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).