Advertising and Marketing Degree

The advertising and marketing program at Lamar Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Colorado colleges that offer advertising and marketing degrees.

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Lamar Community College

5707 N Academy Blvd, Colorado Springs, CO

Lamar Community College is a two year community college that was established in 1937. The college is committed to providing its students with transfer programs that allow them to attend four-year institutes of higher learning. It also offers courses that meet the needs of students in all fields. Developmental courses are offered to help with basic academic skills. The college offers an environment that breeds successful learners.

The school is located in southeastern Colorado. The college aims to serve the needs of Kiowa, Prowers, and Cheyenne Counties. It offers unique programs that make it an excellent setting for one’s educational experience. Tuition is affordable at $183 per credit for Colorado residents. Non-resident tuition is $223 per credit.

Many graduates have gone onto success in their respective fields. The college’s alumni include business people, an Academy Award nominee, and professional athletes. Lamar Community College is dedicated to helping students maximize their potential and succeed in our ever-changing world.

The college offers many options when it comes to Associate degree programs. Programs are offered in business, French, History, Political Science, Psychology, Sociology, and Spanish. Associate Science degrees are offered in Mathematics, Psychology, and Soil and Crop Sciences.

Lamar Community College offers a strong athletic program. The college employs a dedicated team and has recently constructed new athletic facilities. Collegian sports programs are offered in baseball, basketball, golf, rodeo, soccer, softball, and volleyball. The school’s facilities include an outstanding Wellness Center and a top notch athletic complex. Student athletes have access to health facilities and a first-class fitness center.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Colorado Springs, CO
  • Total Employment: 170
  • Average Hourly Rate: $65.60
  • Average Annual Salary: $136450

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).