Advertising and Marketing Degree

The advertising and marketing program at Laredo Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Texas colleges that offer advertising and marketing degrees.

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Laredo Community College

3020 N Meadow Ave, Laredo, TX

Laredo Community College is located in the southern Texas City of Laredo, situated due west of Corpus Christi and straddling the border of Mexico.

Laredo Community College offers a very affordable annual tuition rate, with state residents paying barely over $2000 per year, and costing out of state scholars not much more a year at about $3000.

This may explain why LCC currently serves the education needs of over 10000 students. Approximately 6000 of these co-eds are part time students, with the remaining one-third or so registered for full course loads.

Fortunately, LCC students are not stuck in overly crowded classrooms or competing to meet with their teachers for additional instruction, thanks to the more than 500 faculty members currently teaching at Laredo Community College.

Prospective students interested in Laredo Community College will find a vast and diverse number of academic programs sure to meet their needs, with majors including (but not limited to) banking and financial support services, international marketing, computer and information systems, drafting and design technology, heating/air conditioning/ventilation and refrigeration technology, occupational therapist assistant, auto body/collision and repair technology, computer installation and repair technology, and fire protection and safety technology.

Students at Laredo Community College have access to a school library, post graduate job placement services, and a number of varsity sport programs for both men and women.

Also, considering how popular the resort Mexican beach towns are for college students on spring break, Laredo students will find the drive more convenient than most. For more information on what Laredo Community College has to offer, read more here.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Laredo Community College has offered the following programs for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).