Advertising and Marketing Degree

The advertising and marketing program at Manchester Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Hampshire colleges that offer advertising and marketing degrees.

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Manchester Community College

379 Belmont Road, Laconia, NH

About
Manchester Community College, located in Manchester, New Hampshire, has been in operation since 1945 where it was originally named State Trade School at Manchester with the original purpose of providing career training to returning servicemen from World War II. Over the years the school has evolved and grown, changing location and name to better reflect the schools role in the community and offerings. Currently the school enrolls over 3000 students and provides them with a quality education.

Academics
Manchester Community College offers academic transfer opportunities and career training programs. Academic transfer allows students to earn credits towards a bachelor's degree, fulfilling the requirements of the freshman and sophomore years, followed by transfer to a college or university to complete the final two years. Career training programs prepare students for entry into the workforce in a given area of expertise, giving students the skills and abilities necessary to successfully perform the required duties of an entry level position upon completion of the program.

Programs offered include:

• Interior Design
• Nursing
• Liberal Arts
• Accounting
• Medical Assisting

Admissions and Financial Aid
Manchester Community College is public, two year, open enrollment institution that allows any individual that wishes to attend to do so through the completion and submission of the application for admission. Students should provide transcripts and test scores and may be asked to take a placement exam prior to registration. Participation in orientation and a meeting with an academic advisor are also encouraged.

Students in need of financial aid must complete the Free Application for Federal Student Aid (FAFSA), the information from which will be used to determine the student's monetary needs and aid program eligibility. Aid is available in the form of loans, grants, and scholarships and must be reapplied for prior to the start of each academic year.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Manchester Community College has offered the following academic levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).