Advertising and Marketing Degree

The advertising and marketing program at Manchester Community College – NH prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Connecticut colleges that offer advertising and marketing degrees.

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Manchester Community College – NH

900 Lafayette Blvd, Bridgeport, CT

Manchester Community College, located in Manchester, Connecticut, is the largest of the 12 community college located in the state. The school began operations in 1963, and currently enrolls over 15,000 students. Due to a variety of programs offered at the school, over 40% of the students enrolled at the school are not from the MCC's primary service area.

Manchester Community College prides itself on offering academic excellence, up to date technology in its classrooms and facilities, small classroom sizes, and a low cost high quality education. To maintain its high standards, the school is constantly looking to revise and update programs and offerings depending on the needs of students and the community.

Academics

Manchester Community College offers a large number of programs. These programs can result in an associate degree or certificate. Students can take programs designed for transfer to a four year institution or they can prepare for a career through technical and vocational training. Certificate programs also prepare individuals for vocational or technical training, but generally lack general education courses, resulting in shorter program lengths. In addition to the programs offered, MCC also provides adult education and continuing education courses for individuals interested in returning to school; or wishing to refresh their education or renew a license or certification.

Programs offered include:

• Graphic Design
• Culinary Arts
• Criminal Justice
• Physical Therapist Assistant
• Business Administration

Admissions and Financial Aid

Students interested in enrolling at Manchester Community College must be a high school or college graduate, or have a GED. Additionally, students must be a resident of Connecticut for a minimum of one year prior to the start of their first class. If the student meets these requirements, he or she may complete and submit the application for enrollment along with any transcripts, test scores and associated fees.

Manchester Community College offers a variety of financial aid options. Interested students should complete the Free Application for Federal Student Aid (FAFSA) in a timely manner, to guarantee that their financial aid eligibility will be reviewed and any awards disbursed. The financial aid office is in place for students seeking assistance with the application process or have question pertaining to financial aid.

Athletics

The Manchester Community College Cougars compete in Region XXI of Division III of the National Junior College Athletics Association (NJCAA). Currently the school provides programs in women's soccer and basketball and men's basketball. The school places a high importance on athletics, believing it is an important part of the college experience. Manchester Community College is the only community college in Connecticut to offer intercollegiate athletic programs.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Manchester Community College – NH has offered the following program levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).