Advertising and Marketing Degree

The advertising and marketing program at Marion Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

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Marion Technical College

Irvine Bldg, Marietta, OH

About
Marion Technical College, located in Marion, Ohio, was founded in 1970 with the purpose of increasing the educational opportunities in its service area. Classes began in 1971, and has since increased enrollment to over 3000 students a year. The school has a history of success, with nearly 90% of graduates finding work in their field of study immediately after graduation and individuals in need of licensing or certification having a pass rate higher than the national average. Since its founding the school has adhered to its mission of providing quality education to residents, and continues to do so through evaluation of programs and updating them as necessary.

Academics
Marion Technical College offers career and technical training programs as well as academic transfer opportunities for its students through over 70 programs, which allow students to choose a field which best suits their needs and goals. Career and technical programs provide students the training and knowledge necessary to enter the workforce as professionals. Students will earn a certificate or associate degree, demonstrating competency in their area of study and allowing for work at an entry level position immediately after graduation. These programs take between one and two years to complete.

Academic transfer programs allow students to complete the freshman and sophomore years of a four year education at low cost then transfer to a college or university to finish their bachelor's degree. Students must apply for transfer and admissions requirements for transfer will vary from college to college. As a result, it is advised that students meet with a counselor to determine the best curriculum for transfer to their desired school or schools.

Programs offered include:

• Accounting
• Business Management
• Diagnostic Medical Sonography
• Medical Assistant
• Nursing

Admissions and Financial Aid
As an open enrollment institution, Marion Technical College will admit any student who meets the minimum requirements for admission. Students must submit an application for admission, after which it is recommended they meet with a counselor to determine their program of choice and curriculum. Registration for classes takes place shortly before the start of each semester. Students may also be required to take a placement exam in order to determine which general education courses they will begin with.

Financial aid is available in the form loans, grants and scholarships. Students in need of financial aid must obtain a federal PIN and submit a completed Free Application for Federal Student Aid (FAFSA) which will provide the school with a student's financial information which will be used to determine their financial needs, program eligibility, and monetary awards. Students may be required to submit additional information in order to determine if the information provided by the FAFSA is true and accurate. Students must apply for financial aid at the start of each school year.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Marion Technical College offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).