Advertising and Marketing Degree

The advertising and marketing program at Meridian Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Mississippi colleges that offer advertising and marketing degrees.

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Meridian Community College (MCC)

900 South Court Street, Ellisville, MS

Meridian Community College, located in Meridian, Mississippi, was founded in 1937 and was originally named Meridian Junior College, changing its name to the current in 1987 to better reflect its roll in the community and state. The school was originally established by the local school system to provide the 13^th and 14^th grades of education and Meridian High School,  though the school began to operate independently, eventually receiving its own permanent location in 1964. By 1970 the school merged with the Historically Black T.J. Harris Junior College through court order. The school became completely independent from local control in 1980 when it was given its own district.

Academics

The school offers academic transfer and career training opportunities. Academic transfer programs allow students to complete the first two years of a four year education then apply to colleges and universities to transfer those credits, continue their education, and eventually earn a bachelor's degree. Career training programs provide education and skill development in a particular industry or field with intention of preparing the student for entry into the workforce as career professional. Programs take between one and two years to complete and result in an associate degree or certificate upon completion.

Programs offered include:

• Early Childhood Education
• Graphic Design
• Broadcast Communication
• Dental Assisting
• Nursing

Admissions and Financial Aid

Students who meet the minimum requirements for entry to MCC may enroll by completing an application for admission, payment of fees, and providing previous transcripts if available. Student may also be asked to perform several tasks prior to their first registration, including meeting with a counselor, participating in orientation, and taking a placement exam. Financial aid is available in the form of loans, grants and scholarships and awarded based on need as determined through the information provided on a student's Free Application for Federal Student Aid (FAFSA).

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. MCC has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).