Advertising and Marketing Degree

The advertising and marketing program at Miami Dade College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Miami Dade College

5780 NW 158th Street, Miami Lakes, FL

History

Miami Dade College was established in 1959 and welcomed its first group of students in 1960. Nicknamed Chicken Coop College, after the original buildings that were converted into classrooms, 1,428 students attended the first year.

Amid the politics of desegregation and the convergence of Cuban refugees, Dade County Junior College admitted seven black students and was the first Florida junior college to be integrated.

By the mid 1960s, approximately 15,000 students attended the school. The college became one of the largest in the state of Florida by 1967, with over 23,000 students enrolled.

In 1970, a downtown campus was opened. This was a decade of growth for Miami Dade College. In 1977, the Medical Center Campus opened its doors and by 1979, bilingual studies were offered with 2,000 students enrolled in outreach areas. These eventually became the Inter America Center.

By 1983, over 18,000 students attending Miami Dade College were immigrants and refugees. Women made up 56% of the student body. 66% of students were minorities. At this time, Miami Dade entered a partnership with Florida International University.

Miami Dade College opened its fifth campus in First Baptist Church in 1985 with 350 students in attendance. A modern campus was opened in 1991 to accommodate the growing student body. The college had gained national recognition by 1989, when it became the best community college in the United States.

Miami Dade College had welcomed 1.5 million students by 2000. It still continues to grow today, not only in educational resources but also socially, culturally and economically.

Academics

Miami Dade College has eight campuses. The academic programs are accredited by many prestigious institutions, including:

• Commission on Colleges of the Southern Association of Colleges and Schools
• The American Bar Association Standing Committee on Legal Assistant
• Florida Board of Nursing
• Federal Aviation Administration

Associate Degrees are offered in more than 150 fields. Examples include:

• Biology
• Science Applied Sciences
• Social Work
• Engineering
• Arts
• Pre-law
• Teaching

The curriculum has been created to accommodate students who wish to attend a four year institution. The Graduate of Honors is designed for gifted high school students and many have went on to attend such prestigious educational institutions such as Columbia, Stanford and Yale.

Student Life

Each of the eight campuses of Miami Dade College offer students a unique perspective on college life. They provide assistance to promote cultural richness and diversity and support students as they hone leadership skills, grow intellectually and evaluate their personal values. Students are also prepared to be active and informed citizens of the community.

Athletics

Miami Dade College is part of the Florida Community College Activities Association Southern Conference and the National Junior College Athletic Association. Their five intercollegiate teams include:

• Men's Baseball
• Women's Softball
• Men's Basketball
• Women's Basketball
• Women's Volleyball

Community

The Miami Dade community is a tropical paradise. Beaches are abundant for fun in the sun. The nearby Everglades National Park is a unique outdoor experience and is home to fourteen endangered and rare species. The park is also a great place for the outdoor enthusiast to canoe, camp or hike.

If you like to shop or party, South Beach is the place for you. Art galleries, boutiques and museums are plentiful and the night life is amazing.

Other interesting attractions include, Coral Castle, Parrot Jungle Island, Miami Museum of Science, Seaquarium and many more. Be sure to check out festivals and events taking place locally. There's always something going on in the Miami Dade area.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Miami Dade College has offered the following programs for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).