Advertising and Marketing Degree

The advertising and marketing program at Miami University – Hamilton prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

Miami University – Hamilton (MTSO)

3081 Columbus Pike, Delaware, OH

Miami University – Hamilton (Miami Hamilton) is one of three regional campus of Miami University, a state-assisted university with a national reputation. Other regional campuses are located in Middleton, Ohio, while the main Miami University campus is located in Oxford, Ohio. This commuter campus offers certificate programs, associate degrees, and bachelor’s degrees, as well as beginning coursework for most four-year degrees. Miami Hamilton students appreciate the small class sizes and flexible schedules.

College of Professional Studies & Applied Sciences (CPSAS) Departments:

• Business Technologies
• Computer and Information Technology
• Engineering Technology
• Integrative Studies
• Justice and Community Studies
• Nursing

Student services include academic advising, learning assistance, career counseling, and job placement, as well as cultural programs, wireless internet connectivity throughout campus, athletics, and on-site childcare.

After admission to Miami Hamilton, an academic advisor will review your transcripts and submit them to the Office of Records and Registration to be evaluated. Once reviewed, you will need to contact the Advising office to set up an appointment. Visit the school's primary enrollment portal to view program requirements, course equivalencies, and see how courses you’ve taken transfer to another college or university.

Detailed information on Tuition and Fees (https://miamioh.edu/regionals/admission/index.html) for Miami Hamilton

Apply Online (https://miamioh.edu/regionals/about/index.html)

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Miami University – Hamilton offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Columbus, OH
  • Total Employment: 1
  • Average Hourly Rate: $65.49
  • Average Annual Salary: $136220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).