Advertising and Marketing Degree

The advertising and marketing program at Miami University – Middletown prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Ohio colleges that offer advertising and marketing degrees.

Miami University – Middletown

1601 University Blvd, Hamilton, OH

Miami University Middletown is a regional campus of the nationally renowned state subsidized institution, the Miami University. It is the first regional campus in Ohio and the tuition rate in this campus, as well as in Miami Hamilton is among the lowest in this state. Despite its affordable fee, Miami Middletown maintains high standard of education. 

This institution has an open admission policy and its programs are designed to meet the diverse needs of the students. Wide range of certificate, associate degree, bachelor's degree and transfer programs are offered with the accessibility of a school close to home as the campus is located at 4200 N University Boulevard, Middletown, OH 45042. 

Bachelor's degree program of Miami Middletown include Integrative Studies, Engineering Technology, Nursing, or Health Information Technology. Students are also given the opportunity to study abroad specifically at Miami University's Dolibois European Center in Luxembourg. 

As part of the Miami University's System, this college is accredited by The Higher Learning Commission and is a member of the North Central Association. In this college, students can take advantage of flexible class schedules and small class sizes handled by highly qualified faculty. 

Moreover, numerous student services are provided on campus such as academic tutoring and advising, career counseling and job placement, and cooperative education programs. This college is also active in athletics, arts and culture.  In fact, The Miami University Middletown Thunderhawks Men's Baskbetball team has been a champion in the ORC State Tournament for three years. Students can also participate in several organizations.

Admissions https://miamioh.edu/regionals/admission/index.html

Academics https://miamioh.edu/regionals/academics/index.html

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Miami University – Middletown offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Cincinnati, OH-KY-IN
  • Total Employment: 1
  • Average Hourly Rate: $61.36
  • Average Annual Salary: $127630

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).