Advertising and Marketing Degree

The advertising and marketing program at Mid – State Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Mid – State Technical College (MSTC)

8701 Watertown Plank Road, Milwaukee, WI

Mid-State Technical College in Wisconsin Rapids, Wisconsin can lead you down a career path at an accelerated pace, whether you want to attend classes on-campus or prefer to take training online. Currently, just over 3,000 students are enrolled full-time at the college.

Subject areas that offer certificates include:

• Manufacturing technology
• Transportation technology
• Health services
• Business and information technology
• Renewable energy
• Agribusiness and urban forestry and
• Protective and consumer services.

Some of the certificate courses offered through the college provide hands-on training in the form of apprentice opportunities. Mid-state features apprenticeships for electricians, heavy equipment operators, ironworkers, millwrights, plumbers, and steamfitters.

The school, which was founded in 1967, is a career-training college with a retention rate of about 55%. Tuition for in-state residents is just over $3,600 while out-of-state residents pay around $4,000 per year. The school has four campus locations in Wisconsin, and serves students in Adams, Wisconsin, Stevens Point, Wisconsin, Marshfield, Wisconsin, and Wisconsin Rapids. The contact number at the Wisconsin Rapids address is 715-422-5300.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Mid – State Technical College has offered the following academic levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Milwaukee-Waukesha-West Allis, WI
  • Total Employment: 1
  • Average Hourly Rate: $56.31
  • Average Annual Salary: $117130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).