Advertising and Marketing Degree

The advertising and marketing program at Middlesex Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Connecticut colleges that offer advertising and marketing degrees.

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Middlesex Community College (MxCC)

750 Chase Parkway, Waterbury, CT

About
Middlesex Community College, located in Middletown, Connecticut, was founded in 1966 as a branch campus of Manchester Community College. The school became an independent member of the Connecticut Community College System two years after being established. In 1973 the school moved to its permanent home. Middlesex Community College is in the center of Connecticut and easily accessible through highways that cross the state. The school is dedicated to providing a quality education to its students, updating its curriculums as needed to ensure the programs offered remained relevant.

Academics
Middlesex Community College offers over 50 programs of study that allow for career or transfer opportunities. Career training programs prepare students for a career in a given field, offering the skills and training necessary to enter the workforce as a professional. Career programs take between one and two years to complete and result in a certificate or associate degree. Academic transfer programs allow students to complete the first two years of a four year education, followed by transfer to a four year institution to complete their bachelor's degree.

Programs offered include:

• Accounting
• Criminal Justice
• Environmental Science
• Communications Networking
• Business Administration

Admissions and Financial Aid
As an open enrollment institution, any students who meet the minimum requirements for admissions will be enrolled after completing the application for admission and submitting it to the school. Students should submit transcripts and test scores along with the application. Students may be required to take a placement exam prior to the registration. Students are also encouraged to participate in orientation and meet with a counselor.

Financial aid is available in the form of loans, grants and scholarships. Students in need of financial aid must obtain a federal PIN as well as submit a Free Application for Federal Student Aid (FAFSA), which will be used to determine need, eligibility and awards.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).