Advertising and Marketing Degree

The advertising and marketing program at Middlesex County College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Middlesex County College

1200 Old Trenton Rd, West Windsor, NJ

Middlesex County College (MCC) is located in Edison New Jersey, but also has centers in New Brunswick and Perth Amboy, New Jersey. MCC’s mission is to “provide access to an affordable, quality education for diverse students and to promote lifelong learning opportunities to strengthen the economic, social and cultural life of the community.”

MCC offers over 700 courses and 100 degree and certificate programs. Enrollment for the fall of 2012 was at 12,898—more than half of enrollment of that enrollment, full-time students.

Academic Departments:

• Accounting, Business & Legal Studies
• Computer Science and Information Technology
• Dental Auxiliaries Education
• Engineering Technologies
• English
• ESL/Languages & Cultures and Center for International Education
• Health, Physical Education, Recreation & Dance
• History & Social Sciences
• Nursing
• Radiography
• Visual, Performing & Media Arts

MCC full-time students are eligible to receive a 25% discount on rail, bus, or light rail monthly passes when they enroll through the NJ TRANSIT’s Quik-Tik Program through the school.

Student Support services include academic advising, career services, counseling, computer lab use, tutoring services, as well as health and safety service, disabilities services, and Veterans Services.

View a comprehensive list of services on the WCC Services & Support Page.  School-specific information on transferring to or from MCC can be found on the Transfer Services Page or by calling (732) 906-2546 today.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Middlesex County College offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Trenton, NJ
  • Total Employment: 550
  • Average Hourly Rate: $72.75
  • Average Annual Salary: $151330

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).