Advertising and Marketing Degree

The advertising and marketing program at Montgomery County Community College – Central Campus prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Pennsylvania colleges that offer advertising and marketing degrees.

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Montgomery County Community College – Central Campus

301 Lake St, Dallas, PA

Montgomery County Community College was founded in 1964 with a mission to meet the learning needs and requirements of Montgomery County. Today, the college has graduated over 30,000 alumni and has opened its doors to numerous residents looking to further their education. MCCC has achieved set objectives through various E-learning options, 2 campuses and various offsite learning centers to accommodate all the students and their learning requirements. The MCCC educational curriculum comprises of associate degrees, certificate programs, online degrees, continuing education programs and workforce development programs covering over 59 areas of study.

Montgomery County Community College provides a seamless transition for students to private and public universities and colleges throughout the locality. This is facilitated through various negotiations and agreements made by MCCC and various university/college administrators to grant every student a chance at better education. MCCC boasts of being an institution that yields opportunity for all students with a desire to learn and better their future. The community college facilitates its core mission and objectives through a set of moral values that should be observed by both the students and the teachers.

All the learning opportunities present at Montgomery County Community College breach through all the education barriers thereby creating an advanced learning platform for everyone. Today, MCCC offers almost 85 associate degrees and certificates to all students covering all the available areas of study. MCCC is proud to be the core of educational empowerment of Montgomery County and each day continues to provide residents and potential students with a chance to become better.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Montgomery County Community College – Central Campus offers a less than one year certificate program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Scranton--Wilkes-Barre--Hazleton, PA
  • Total Employment: 210
  • Average Hourly Rate: $58.22
  • Average Annual Salary: $121090

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).