Advertising and Marketing Degree

The advertising and marketing program at Moraine Park Technical College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Moraine Park Technical College (MSOE)

1025 N Broadway, Milwaukee, WI

Moraine Park Technical College, located Fond du Lac, Wisconsin, was founded in 1912 and currently serves residents in the counties of Fond du Lac and Green Lake, most of Dodge County and Washington County, as well as portions of six other surrounding counties. The school is one of sixteen that comprises the Wisconsin Technical College System. The system was formed in 1911 through a law requiring any district that had more than 5000 residents requiring the establishment of a trade and vocational school, after which Wisconsin became the first state to create a publically funded vocational training system.

Academics

Moraine Park Technical College's primary focus is providing students with the technical and vocational skills and experience to enter the workforce in an occupation related to one's field of study. Programs take between one and two years to complete, resulting in a certificate or associate degree to be issued, signifying that the student has learned the essentials necessary to procure entry level work. Programs are often a mixture of hands on experience and more traditional classroom education, combining the two to better prepare students by providing practical measures to test newly learned techniques and applications. Two year programs often reflect the needs of the community, allowing for more employment opportunities as a whole.

Some programs match Wisconsin four year programs closely in terms of subject matter and coursework and as a result credits may be transferred to allow the student to complete their bachelors degree within the University of Wisconsin system.

Programs offered include:

• Automotive Technician
• Culinary Arts
• Criminal Justice
• Nursing Assistant
• Phlebotomy Technician

Admissions and Financial Aid

Moraine Park Technical College is a public two year institution that practices an open enrollment policy regarding admissions. What this means is that any student who meets the minimum requirements for admission may enroll by submitting an application. Once submitted students should also supply transcripts from previous schools, test scores, and take a placement exam to determine the level of their general education courses. Students should also participate in orientation and meet with a counselor to outline their program choices and curriculum. Registration takes place prior to the start of each semester and fees are typically due shortly thereafter.

Financial aid is available in the form of loans, grants, and scholarships. Students in need of assistance for payment of tuition and other fees related to one's education must complete the Free Application for Federal Student Aid (FAFSA), the information from which will be used to determine need, aid program eligibility, and monetary awards. Students may be chosen at random to provide additional financial information used by the school to cross check the FAFSA to verify its accuracy. All aid must be reapplied for prior to the start of each semester, this due to the fact that a student's or his or her family's financial situation and need may change from one year to the next.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Milwaukee-Waukesha-West Allis, WI
  • Total Employment: 1
  • Average Hourly Rate: $56.31
  • Average Annual Salary: $117130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).