Advertising and Marketing Degree

The advertising and marketing program at Mott Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Mott Community College

Also known as C.S. Mott Community College

106 Warriner Hall, Mount Pleasant, MI

Charles Stewart Mott Community College, more often referred to as Mott Community College, is a public two year institution founded in 1923 and located in Flint Michigan. The school was originally known as Flint Junior College and held its first classes at Flint Central High School. As enrollment increased the need for a permanent campus became necessary, resulting in a move in 1931 to the Oak Grove Campus. A donation was given by Charles Stewart Mott in 1946 toward the establishment of a four year institution, and though that college was not built, the funds promised were used to build a second campus on the Applewood Estate. The school was named Genesee Community College until the time of Mott's death in 1970, at which point the school as renamed in his honor.

Academics

MCC is a comprehensive community college that offers a variety of programs, services and opportunities aimed at meeting the needs and expectations of modern students. Academic transfer programs offered at the school allow students to take a curriculum that reflect the first two years of a four year education. Upon completion, the student will apply to four year colleges and universities, and if accepted will transfer credits and continue their studies, eventually earning a bachelor's degree. Such transfer is made easier through agreements in place with Washington colleges and universities, particularly public one's that ease requirements and may even guarantee admission if certain academic standards are met.

Career training programs offer an education in high demand field or industry aimed at providing training and skill development that allows the student to enter the workforce as a qualified professional. Individuals studying in these programs will receive both classroom and practical training with practical courses being overseen by seasoned professionals with years of experience who are responsible for the supervision of activities that require training and safety. Programs take between one and two years to complete, resulting in a certificate or associate degree.

Programs offered include:

• Accounting
• General Studies
• Criminal Justice
• Culinary Arts
• Phlebotomy

Admissions and Financial Aid

Mott Community College is an open enrollment institution that allows any individual who submits an application, pays fees, and supplies pertinent academic information to enroll. Students may also be required to take a placement exam prior to registration if standardized test scores are unavailable. It is also recommended that students participate in orientation and meet with a counselor prior to their first semester of study in order to familiarize themselves with campus and discuss what options are available.

Financial aid is available in the form of loans, grants and scholarships. Aid is typically awarded based on need, and is determined through the completion and submission of the Free Application for Federal Student Aid (FAFSA), the information from which is used by the financial aid department of MCC to determine the need and program eligibility of the student when constructing his or her packet. Aid must be reapplied for each academic year and should be completed early in order to ensure funds arrive at the right time.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. C.S. Mott Community College has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).