Advertising and Marketing Degree

The advertising and marketing program at Muskegon Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Muskegon Community College

2800 College Dr., Sidney, MI

What began as a junior college in 1926 in the same building as that of the Senior High School is now a more than 100-acre facility in the city of Muskegon. The main campus grounds of the Muskegon Community College include the Hendrik Meijer Information Technology Center, the Stevenson Center for Higher Education, and the Frauenthal Foundation Fine Arts Center. Four off- campus locations can also be found in Fremont, Grand Haven, Whitehall, and Newaygo.

Offering affordable education is one of the main objectives of MCC. It is a goal they have successfully met by maintaining lower tuition rates than most similar institutions as well as private colleges and universities throughout the state of Michigan. Certain facilities are freely open to the public too such as the CArr-Fles Planetarium and the 15-acre Kasey Hartz Natural Area.

All students are encouraged to attain higher levels of education through collaborations with local universities and MCC's facilitation of a smoother transition process to any four-year college in the state. The college's Stevenson Center maintains partnerships with Grand Valley State University, Ferris State University, and Western Michigan University. A junior standing is the general requirement for transferring out, alongside the guidelines of Michigan's MACRAO Agreement which demands 30 credits for classes in general education.

A student population of about 5,000 is distributed among small class sizes to ensure optimum benefit in instruction. There are at least 80 study areas available; degrees and certifications for which are awarded by the college's departments of Social Sciences, Allied Health, Business, Education, Foreign Language, Life Sciences, Math/Physical Sciences, Arts and Humanities, Nursing, among others.

Student-athletes may also find a home in MCC by joining any of several Jayhawks teams. There are men's and women's teams for basketball, bowling, cross country, and soccer. The Jayhawks also compete in baseball, softball, wrestling, and volleyball.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Grand Rapids-Wyoming, MI
  • Total Employment: 670
  • Average Hourly Rate: $46.26
  • Average Annual Salary: $96220

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).