Advertising and Marketing Degree

The advertising and marketing program at Nashua Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Hampshire colleges that offer advertising and marketing degrees.

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Nashua Community College

1066 Front St, Manchester, NH

About
Nashua Community College, located in Nashua, New Hampshire, was founded in 1970 to provide residents of the greater Nashua area access to post-secondary educational opportunities. The school has over the years expanded its offerings, facilities and services to meet the needs of the community and provide a top quality education for its students, both current and future. The school enrolls over 2000 students annually,  and is dedicated to their academic and professional growth.

Academics
As a comprehensive institution, Nashua Community College offers programs that allow students to transfer to a four year institution after completing the first two years, or to obtain career training through the various programs aimed at workforce development. Academic transfer is facilitated by agreements in place that guarantee admission to a public New Hampshire institution if certain requirements are met. Career training programs provide a mix of classroom and practical education that prepare individuals for entry into the workforce.

Programs offered include:

• Accounting
• Liberal Arts
• Culinary Arts
• Paralegal Studies
• Early Childhood Education

Admissions and Financial Aid
Nashua Community College is an open enrollment institution that allows any individual interested in attending to enroll by completing the application for admission and the payment of fees. Students should also supply transcripts and, if available, standardized test scores. Students should also participate in orientation and meet with a counselor. Financial aid must be applied for in advance of the start of the first semester, and must be reapplied for every year. The school uses the information from a completed Free Application for Federal Student Aid (FAFSA) to determine a student's financial needs and aid program eligibility.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Nashua Community College has offered the following degree levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).