Advertising and Marketing Degree

The advertising and marketing program at Northwest Mississippi Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Mississippi colleges that offer advertising and marketing degrees.

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Northwest Mississippi Community College (NWCC)

101 Cunningham Blvd, Booneville, MS

The Northwest Mississippi Community College, also known as NWCC, has campuses in the cities of Southaven, Olive Branch, Ashland, and Oxford in Mississippi. The main campus, by itself, sits over 200 acres in Senatobia. The NWCC system serves 11 counties with an annual enrollment count of over 6,000 undergrads since 2008. Students are given the option to choose from at least 100 majors, 17 of which may also be taken online. On the average, each enrollee will need to pay about $2,250 each semester.

Academic programs are designed as 2-year programs, all of which may be transferred to whichever college or university in Mississippi that a student chooses to continue their education in. It is one of NWCC's goals to offer affordable education that can jumpstart the attainment of full degrees and successful careers after. Available courses are spread out among several divisions such as Business, Education, Nursing, Fine Arts, etc.

Among NWCC's various grants and financial aid services, prospective students may also apply for a Howard Carpenter GED scholarship. This service provides an additional $560 tuition discount for incoming students with scores of over 2,500 in GED's administered after 2002. For tests taken before that year, a score of at least 500 will suffice.

Athletics also plays an important role in NWCC. The Rangers are comprised of men's football, baseball, and golf; women's softball; as well as men's and women's teams for basketball, soccer, rodeo, and tennis. Apart from sports activities, students may also opt to join over 30 organizations to help hone their extra-curricular skills and academic well-being.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. NWCC has offered the following programs for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).