Advertising and Marketing Degree

The advertising and marketing program at Northwestern Connecticut Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Connecticut colleges that offer advertising and marketing degrees.

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Northwestern Connecticut Community College (NCCC)

188 Richards Avenue, Norwalk, CT

Northwestern Connecticut Community College, which is also known as NCCC is located in the picturesque area of Winsted, Connecticut. Founded by the local residents in 1965, it started out as a private educational institution that was focused on offering the local youth a quality education. 

The school is public and currently has an open enrollment system with less than 2,000 full time students enrolled. Though the college is listed as being the smallest in the Connecticut community college system, the 24,000 square foot campus has a lot to offer. There is a state of the art Science Center that houses Microbiology, Chemistry, Physics, and General Science laboratories for students to hone their scientific prowess.

NCCC offers a range of degree programs in such fields as business, IT, media design, computer programming, liberal arts and environmental science. Out of state tuition is around $9,000 annually and in state tuition is just under $2,000 which makes is a great option for students of all financial ranges.

Student services are diverse on campus, which extend to after class tutoring, student counseling job placement assistance and much more. There are also special services for the deaf and hard of hearing so that no student who wants to learn is denied the chance. The school places a special focus on nursing and healthcare, and as one of the first three community colleges in the state, they are known for producing high quality health care professionals.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).