Advertising and Marketing Degree

The advertising and marketing program at Peninsula College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Peninsula College (PLU)

12180 Park Ave South, Tacoma, WA

Peninsula College, located in Port Angeles, Washington, is a public college that is made up of about 6,000 enrolled students.

PC offers a wide array of programs that encompass high school programs, associate’s degrees, and bachelor’s degrees. Also offered at PC are opportunities for members of local Native American tribes to earn specialized degrees.

Surrounded by mountains, forests and the Pacific Ocean, Peninsula College is an excellent place to pursue outdoor-related hobbies while obtaining a quality education.

Peninsula College is partnered with many key state universities to ensure admittance for those who complete a two-year program at PC.

The cost to attend PC is $116.00 per credit hour for Washington state residents. The cost for out of state students to attend Peninsula College is $130.00.

In the sports arena, Peninsula College has a lot to offer. Students can choose to play men’s or women’s basketball, or soccer with the Peninsula Pirates. In fact, PC has taken home the win in the NWAACC finals for the last two years.

Peninsula College also offers a parent cooperative pre-school for children with parents who are students at PC, making it easier for parents to attend physical classes without worrying about childcare. Also offered at PC are educational ‘Bring Your Baby’ workshops that help students with the basics of childcare and development.

If you would like to attend Peninsula College or find out more information regarding their offered programs or athletics, click here to access their official webpage.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Seattle-Bellevue-Everett, WA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $69.13
  • Average Annual Salary: $143790
• Tacoma-Lakewood, WA Metropolitan Division
  • Total Employment: 150
  • Average Hourly Rate: $50.66
  • Average Annual Salary: $105370

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).