Advertising and Marketing Degree

The advertising and marketing program at Phoenix College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Arizona colleges that offer advertising and marketing degrees.

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Phoenix College

Also known as OUAZ - Phoenix

9414 North 25th Avenue, Phoenix, AZ

Phoenix College is part of Maricopa Community Colleges, which is one of the largest community college systems in the United States. The college educated many successful businessmen and women in the local community. It is located in sunny Phoenix, Arizona. The college is dedicated to offering an outstanding education at an affordable price.

The college offers 150 degree and certificate programs. Online degree programs are offered and are an excellent choice for people who are employed full-time. The college prepares over 30,000 students each year for the workforce. At Phoenix College you will find diversity and a student body that represents over 100 different countries, and is reflective of the local community. Maricopa County Residents pay $81 per credit hour. Tuition for non- Arizona residents is $322 per credit.

Phoenix College offers many outstanding resources for students. There is a fitness center which allows students to stay in shape. Child care is offered. The college also works with the Southwest Human Development (SWHD) to offer a Head Start classroom at Phoenix College. Dental care is also offered by Phoenix College.

Student clubs are an outstanding way for students to explore their interest and improve leadership skills. The college has over 18 clubs which means that you will find something no matter your interest. This is an excellent way to get connected and build new friendships. Some of the clubs on campus are the American Sign Language club, Future Teachers Association, F-2 photography club, Garden Club, Judo and Jiu-Jitsu club, Student Nurses Organization, and the Robotics club. Clubs are open to all Phoenix college students.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Phoenix College has offered the following academic levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Phoenix-Mesa-Scottsdale, AZ
  • Total Employment: 2
  • Average Hourly Rate: $57.96
  • Average Annual Salary: $120560

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).