Advertising and Marketing Degree

The advertising and marketing program at Pierce College at Puyallup prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Pierce College at Puyallup

Also known as Carrington College-Spokane

10102 E. Knox Ave., Ste. 200, Spokane, WA

About

Pierce College, located in Puyallup, Washington, is a multi campus public two year institution founded in 1967 and was originally known as CLover Park Community College. That same year the state of Washington passed a law shifting control of community colleges from local school districts to the state, resulting in new operations for the school and a new campus in Fort Steilacoom, resulting in a name change to Fort Steilacoom Community College. Increased enrollment resulting in a name change to the current, as it better reflects the role of the school and its service area. The campus in Puyallup was built in 1989 and opened a year later, becoming a full service college in 1999.

Academics

Pierce College at Puyallup is a comprehensive community college that offers academic and career training opportunities. Academic transfer programs allow students to complete the first two years of education locally and at low cost, followed by transfer to their school of choice to complete a bachelor's degree. Career training programs are for individuals seeking employment in skill oriented high demand fields or industries. Programs take between one and two years to complete and result in a degree or certificate upon completion.

Programs offered include:

• Marketing
• Computer Systems Networking
• Nursing
• Liberal Arts
• Nursing Assistant

Academics

Individuals interested in enrollment at Pierce College may do so by completing an application for admission and paying the associated fees. Students should be at least eighteen years of age or have a high school diploma. Students are asked to provide transcripts and test scores if available, and to meet with a counselor prior to registration to discuss program enrollment options. Financial aid is available in the form of loans, grants and scholarships and is awarded based on need as determined by the information provided by the Free Application for Federal Student Aid (FAFSA).

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Pierce College at Puyallup offers a less than one year certificate program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Spokane-Spokane Valley, WA
  • Total Employment: 250
  • Average Hourly Rate: $54.57
  • Average Annual Salary: $113510

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).