Advertising and Marketing Degree

The advertising and marketing program at Pierce College District 11 prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Pierce College District 11 (Evergreen)

2700 Evergreen Pkwy NW, Olympia, WA

Pierce community college is located in the heart of Puyallup, Washington and offers affordable education to all types of students wishing to prepare for a four-year university, technical certifications or work related programs. Students looking for a culturally diverse college experience, accompanied with plenty of student resources and extracurricular activities, will find Pierce Community College District 11 the perfect fit.

Pierce College offers a variety of programs including Associates Degrees and a comprehensive university transfer program. Pierce is also well known for its nursing program, and military educational programs. They provide the “Running Start” program for academically qualified juniors and senior high school students, to help them earn college credit and graduation requirements.

There are over 3000 students currently enrolled at Pierce College District 11. The college offers distance learning for new students as well as those who wish to upgrade their education, and can’t make it to a classroom environment. Pierce College also has study abroad opportunities and weekend programs are available.

With too many clubs to count and an impressive social scene worth exploring, Pierce community college District 11 offers its students not only a quality education but also provides a laid back and enjoyable experience.

Pierce community college offers a tuition installment plan along with financial aid services, and plenty of scholarships and loan programs. The costs of attending are $115 per credit hour for in state residence, a $128 for out of state, and $287 for other non-residence.

For more information on admissions and tuition fees, please visit the Pierce Community College District 11’s website.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Evergreen has offered the following degree levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Olympia-Tumwater, WA
  • Total Employment: 50
  • Average Hourly Rate: $50.10
  • Average Annual Salary: $104200

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).