Advertising and Marketing Degree

The advertising and marketing program at Portland Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oregon colleges that offer advertising and marketing degrees.

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Portland Community College

Also known as Summit Salon Academy-PDX

8820 SW Center, Tigard, OR

Portland Community College (PCC), located in the Northwest Oregon area, is the largest higher education institution in the state of Oregon. PCC offers many different types of study programs, including traditional credit courses earned towards a two-year associate's degree or as part of a college-transfer program.  PCC also allows students to pursue dual enrollment programs, wherein they combine their PCC credits with those from other institutions.  Continuing education and adult basic skills programs are offered, as well as professional training and licensing for career advancement, among others.

History

Portland Community College was founded in 1961.   In 1968, a new college district was formed, the Metropolitan Area Education District, to include the school districts of Portland and five other counties.  The district's name was later changed to the Portland Community College District.   In the 1990s, PCC's Cascade and Rock Creek campuses were completed, along with the establishment of several of its centers.

Academics

Portland Community College's academic calendar follows a four-quarter format, with fall, winter, spring and summer terms.  Each term is roughly three months long.

There are 80 programs of study available at Portland Community College from many different departments.  Students can pursue programs for general studies, pre-college transfer, two-year associate's degrees, professional training certificates, improving English skills or earning a high school diploma.

Colleges and Schools

PCC doesn't have separate colleges and schools, but its many departments offer the following study areas:

• Agriculture, Forestry, Marine
• Architecture
• Business
• Computer Science, Mathematics, Statistics
• Criminal Justice, Human Services, Public Administration
• Engineering
• Fine Arts, Arts
• Foreign Languages
• Health, Physical Education and Recreation
• Health Professions
• Home Economics, Family Studies
• Journalism
• Liberal Arts, Humanities
• Natural Sciences
• Social Sciences

Student Life

There are many student resources offered at Portland Community College's three comprehensive campuses, including online-distance learning options, academic advising, counseling, career advising, child care, student leadership opportunities, and more.

Athletics

The athletics program at Portland Community College is all about basketball.  Its Panther Basketball Program, which includes men and women's intercollegiate basketball teams, has the ambitious goal of winning an NWAACC conference championship.  Once it achieves this goal, PCC plans to transfer all its basketball players who are also graduating with an associate's degree to four-year universities as top student-athletes.  PCC wants its Panther student-athletes to continue their athletic and academic careers at the university level and beyond.

Satellite Campuses

Portland Community College has three campuses in and around the Portland area: Cascade Campus, Rock Creek Campus, and Sylvania Campus.  As part of its "Extended Learning Campus," PCC also has seven smaller centers that provide job training, specialized programs, and some college transfer courses.  These seven centers are:

• CLIMB / Central Portland (CPWTC)
• Hillsboro Center
• Newberg Center
• Portland Metropolitan (PMWTC)
• Southeast Center
• Willow Creek Center
• Downtown Center
• Columbia County

Community Life

The city of Portland, known as "the City of Roses," is 70 miles from the Pacific Ocean and situated along the Columbia and Willamette rivers. Portland's historic old town is adjacent, offering many galleries and museums, theatres, shopping, Waterfront Park and many more attractions to enjoy.  Not far from Portland are many outdoor attractions such as Hood River, Multnomah Falls, and Mount Hood.  There are more than 200 parks in the Portland area, and the excellent public transportation system makes most destinations accessible.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Summit Salon Academy-PDX has offered the following programs for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Portland-Vancouver-Hillsboro, OR-WA
  • Total Employment: 3
  • Average Hourly Rate: $57.98
  • Average Annual Salary: $120600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).