Advertising and Marketing Degree

The advertising and marketing program at Raritan Valley Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other New Jersey colleges that offer advertising and marketing degrees.

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Raritan Valley Community College (RVCC)

2 Convent Road, Morristown, NJ

Raritan Valley Community College (RVCC) is located in Branchburg, New Jersey. Their mission statement is “to develop critical thinking, foster intellectual curiosity, promote leadership, encourage social responsibility, support personal growth, and sustain engaged citizenship within a diverse population of students and community members.”

RVCC has over 90 degrees and certificate programs, and it currently has over 4,000 and 3,500 part-time students. While all of RVCC faculty has advanced degrees, more than 30% hold Doctorates and includes acclaimed authors, Fulbright Scholars and Princeton Mid-Career fellows.

Academic Programs:

• Business and Public Service
• Career Programs (noncredit)
• Communication & Languages
• Computer Science
• English
• Health Science Education
• Humanities, Social Sciences & Education
• Mathematics
• Office of Academic Affairs
• Science & Engineering
• Student Development
• Visual and Performing Arts

First year students are entered into the First Year Experience (FYE) Program, providing a comprehensive and effective transition into the college experience. Other student services include Advising & Counseling Services, Academic Support, Career Services, and child care. Full-time students qualify to receive a 25% discount on NJ Transit monthly passes.

Review tuition and fee information on the RVCC Finance Department/Bursar’s page to find out more information about the school's affordability.

RVCC Transfer Toolkit via the school's career coach and learn more about the transfer process.  The checklist provides a step-by-step process with detailed information for students transferring into and out of RVCC and policy information and advisement for those who need additional assistance.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Nassau County-Suffolk County, NY Metropolitan Division
  • Total Employment: 1
  • Average Hourly Rate: $79.89
  • Average Annual Salary: $166180
• Newark, NJ-PA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $81.89
  • Average Annual Salary: $170320

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).