Advertising and Marketing Degree

The advertising and marketing program at Rogue Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oregon colleges that offer advertising and marketing degrees.

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Rogue Community College (Reed)

3203 SE Woodstock Blvd, Portland, OR

Rogue Community College, located in Grants Pass, Oregon, was founded in 1970 through a vote passed in Josephine County. The school expanded in its service area in 1996 when Jackson and Josephine Counties approved the inclusion of Jackson County. The school was given the former federal facility known as Vannoy Job Corps Training Center, and went through extensive remodeling in 1989 to modernize and renew the campus.

Academics

Rogue Community College offers a variety of programs aimed at assisting in academic transfer or career development. Academic transfer programs allow students to pursue a four year education by first completing the first two years at RCC, followed by applying for transfer to a four year institution in order to continue their education and earn a degree. Career programs allow students to pursue and education and receive training in one of many available fields with the purpose of entering the workforce as a professional upon completion. Programs take between one and two years to complete and result in a degree or certificate.

Programs offered include:

• General Studies
• Liberal Arts
• Bookkeeping
• Business Administration
• Nursing

Admissions and Financial Aid

Rogue Community College is a public, two year institution that maintains an open enrollment policy that allows any individual that is eighteen year or older or has the equivalent of a high school diploma to enroll by completing an application and paying tuition and fees. Students are asked to provide transcripts, test scores and any other pertinent documentation and are encouraged to participate in new student orientation and meet with a counselor. Financial aid is available in the form of loans, grants and scholarships awarded based on need as determined by the information provided by a student's Free Application for Federal Student Aid (FAFSA).

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Portland-Vancouver-Hillsboro, OR-WA
  • Total Employment: 3
  • Average Hourly Rate: $57.98
  • Average Annual Salary: $120600

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).