Advertising and Marketing Degree

The advertising and marketing program at Schoolcraft College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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Schoolcraft College

7400 Bay Rd, University Center, MI

The intention of putting up Schoolcraft College (Schoolcraft) in the 1960's
was to provide a community college for the school districts serving
Livonia, Garden City, Clarenceville, and Plymouth-Carton. It was initially
known as Northwest Wayne Community College until 1963; during which year,
the first few buildings of what is now the main Livonia campus were built.
The fall semester of 1964 saw the college's first batch of undergraduates
which has since grown to a per semester count of over 12,000 students (as
of 2012).

Those attending Schoolcraft can choose among at least 70 majors designed
towards earning them certifications or associate degrees which may then be
continued in most public and private four-year colleges or universities in
Michigan. Two years of coursework usually needs to be accomplished prior to
processing transfers. Tuition can cost between $90 per credit hour for
residents to $195 per credit hour for those from out of state.

Majors are divided into several areas of study, including: Public Safety,
Social Sciences, Culinary Arts, Business and Information Technology,
Natural Sciences, Humanities and Communication, Business and Information
Technology, among others. Classes are held both on and off-campus; days,
evenings, and even online to accommodate students who need to work while
studying.

A separate facility - The Public Safety Training Complex - for Public
Safety majors is located in Livonia. Back on the main campus is the
American Harvest Restaurant, considered the pride of the college's
excellent culinary program. The Radcliff Center in Garden City is a venue
for Police Academy and Fire Academy classes as well as a Firearms Training
Lab.

Schoolcraft's Ocelots offer scholarships to students who qualify for their
men's and women's soccer teams, men's cross country, and women's
volleyball. Teams for basketball, golf, and bowling will be formed in the
near future.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Schoolcraft College offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Saginaw, MI
  • Total Employment: 60
  • Average Hourly Rate: $33.75
  • Average Annual Salary: $70200

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).