Advertising and Marketing Degree

The advertising and marketing program at Seminole State College of Florida prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Florida colleges that offer advertising and marketing degrees.

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Seminole State College of Florida

4748 Beneva Rd, Sarasota, FL

Seminole State College of Florida, located in Sanford, Florida, was founded in 1965 as Seminole Junior College. Within ten years of its founding the school exceeded 7000 enrolled students and proceeded to change its name to Seminole Community College.

The school is art of the Florida College System, and like many community colleges within the system, the school began offering a limited number of bachelor degree programs in 2008. As a result of the change, the school once again changed its name to the current to better reflect its new offerings. SSC currently serves approximately 30,000 students a year and operates four campuses in Seminole County.

Academics

Seminole State offers a variety of programs. These programs may result in a certificate, associate degree or bachelor's degree.  Certificate and associate programs are designed to prepare individuals for immediate placement in the workforce by providing the skills and experience necessary to enter at the entry level.

Associate's degree programs may also be used to complete the first two years of a four year education, after which transfer into a four institution or program may occur. Bachelor degree programs typically take four years to complete, and the school currently offers only a handful of programs.

Associate and certificate programs include:

• Communications
• Mechanical Engineering
• Nursing
• Pharmacy
• Criminal Justice

Bachelor degree programs:

• Architectural Engineering Technology
• Business Information Management
• Construction
• Information Systems Technology
• Interior Design

Admissions and Financial Aid

Students interested in enrolling at Seminole State College of Florida may do so online or by mail. Students must verify residency, complete a placement exam, view the online orientation, consult an advisor, and register through courses through their MySeminoleState student account. Students must also provide all pertinent transcripts prior to registration. Students applying to a bachelor's program will have more stringent reviews and may not be accepted.

Financial aid is available in the form of grants, loans, scholarships and work study. Financial aid is awarded to eligible students who have completed the Free Application for Federal Student Aid (FAFSA) and have shown a need for financial assistance through the subsequent Student Aid Report (SAR).

Scholarships are awarded for a variety of reasons, and may be awarded regardless of financial need. Students wishing to apply for aid may visit the school's financial aid office and speak with an advisor to obtain assistance in beginning the process. Additional information is also available online the Seminole State's website.

Athletics

Seminole State College of Florida participates in three sports through National Junior College Athletics Association (NJCAA) and the Florida College System Activities Association (FCSAA) in the Mid-Florida Conference. These athletic programs stress student development over winning, offering discipline, teamwork and the promotion of healthy living to participating students.

Athletic programs include:

• Baseball (Men Only)
• Softball (Women Only)
• Golf (Women Only)

In addition to intercollegiate sports offering, Seminole State offers intramural sports activities for students to participate in. These programs allow students to form teams, or participate solo in day events. The offerings are designed to offer students a way to participate in healthy activities with one another.

Spring league games:

• Flag Football
• Soccer
• Basketball
• Dodgeball

One-day tournaments:

• Rock, Paper, Scissors
• 10v10 Kickball
• H-O-R-S-E, Free Throw and 3-Point Shoot
• 2v2 Sand Volleyball
• Table Tennis
• Punt, Pass, Kick
• 6v6 Ultimate Frisbee

Each event has its own dates and times, and may be held on a specific campus. Students may check online to find where and when these events will take place.

Clubs and Organizations

Seminole State College of Florida is home to over forty clubs and organizations. Each club and organization has its own focus, allowing for interested individuals to partake in discussions, events and gatherings with others who have similar interests. Clubs may set goals for a given year, act a social-network; participate in tournaments and competitions, or all of the above.

Some clubs and organizations at Seminole State:

• Brain Bowl
• Student Art Club
• Student Accounting Society
• Film Club
• Invisible Children

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Seminole State College of Florida offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• North Port-Sarasota-Bradenton, FL
  • Total Employment: 140
  • Average Hourly Rate: $48.18
  • Average Annual Salary: $100210

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).