Advertising and Marketing Degree

The advertising and marketing program at Seward County Community College and Area Technical School prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Kansas colleges that offer advertising and marketing degrees.

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Seward County Community College and Area Technical School

2562 Centennial Road, Salina, KS

About

Seward County Community College and Area Technical School, located in Liberal, Kansas, was founded in 1967, though classes did not officially begin until 1969. The school began with an initial enrollment of 331 students, and has grown to over 2650 students annually. The school offers post-secondary education opportunities for residents within its service area. The school is constantly reviewing its facilities, programs and services to ensure they meet and exceed the needs of current and future students.

Academics

Seward County Community College and Area Technical School maintains a variety of programs that allow students to pursue academic transfer or career training opportunities. Academic transfer programs assist students in pursuing a bachelor's degree by first completing a curriculum that mirrors the freshman and sophomore years of a four year education, followed by transfer to a college or university to complete the final two years. Career training programs provide education and skill development in high demand fields for industries with the intention of preparing students for a long term career in that field. Programs take between one and two years to complete and result in a degree or certificate upon completion.

Programs offered include:

• Communications
• Cosmetology
• Liberal Arts
• Nursing
• Psychology

Admissions and Financial Aid

SCCC and ATS is a public, two year, open enrollment institution that allows any person that is eighteen or older or has a high school diploma to enroll once they have submitted an application for admission and paid all fees. New students are also asked to provide transcripts and test scores, and may be required to take a placement exam prior to registration. The school also encourages participation in new student orientation and meeting with a counselor prior to their first semester. Financial aid is available in the form of loans, grants and scholarships and is awarded based on need as determined by the Free Application for Federal Student Aid (FAFSA).

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Seward County Community College and Area Technical School has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).