Advertising and Marketing Degree

The advertising and marketing program at Shoreline Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Shoreline Community College (Seattle U)

900 Broadway, Seattle, WA

The Shoreline Community College is a community college that focuses on the success of the students and communities through skills empowerment. Located in Shoreline City in Washington, it offers in-campus education as well as online courses to all students. A brainchild of Dr. Ray W. Howard, Shoreline Community College was first established in January 2, 1964. However, it was in 1966 that the construction of the permanent building began and it was opened to more students to take in more enrollees.

Currently, the Shoreline Community College offers more than 30 associate degrees, technical programs and transitional programs thereby ensuring that students will have better edge once they proceed to a four-year college or enter the labor market. The community college offers courses from various disciplines including social sciences, life sciences, engineering, education, languages, arts, economics and education.

On the other hand, the school offers different tuition fee rates depending on the residency of the students as well as the type of program that they have enrolled in. In-district students pay a flat rate of $150 per credit hour while online students as well as out-of-district students pay $163 and $238 per credit hour respectively.

Students who have enrolled in Associate of Arts degrees can always proceed to a four-year university by taking advantage of the direct transfer agreement of Shoreline Community College with other schools. The school has agreements with schools like Central Washington University, Evergreen State College, Washington State University,Gonzaga University Seattle University,Heritage College Trinity Lutheran College and Northwest University Whitworth University.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Shoreline Community College has offered the following program levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Seattle-Bellevue-Everett, WA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $69.13
  • Average Annual Salary: $143790
• Tacoma-Lakewood, WA Metropolitan Division
  • Total Employment: 150
  • Average Hourly Rate: $50.66
  • Average Annual Salary: $105370

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).