Advertising and Marketing Degree

The advertising and marketing program at Skagit Valley College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Skagit Valley College

16101 Greenwood Ave N, Shoreline, WA

Established in 1926, the Skagit Valley College is a community college that serves the counties of Skagit, San Juan and Island in the state of Washington.  SVC has two campuses that are located in Mount Vernon (main campus) and Oak Harbor in Washington. The school aims to expand the opportunities as well as the horizon of the students thus they offer stringent academic programs and ensure a dynamic learning experience among the students.

 SVC offers two-year associate degrees of more than 20 disciplines. Moreover, the community college also offers online courses to those out-of-district, -state or -country students.  Aside from associate degrees, the community college also offers certificate courses as well as non-credit courses and workshops to those who want to enrich their lives with new knowledge.

The tuition fee rates are governed by the Skagit Valley College Board of Trustees. The students pay a flat rate of $106 per credit hour non-inclusive of technology fees, general fee and insurances. Moreover, students are only allowed to take up to 18 credits per semester otherwise they incur overcharge fee of $96.

Since the school offers associate degrees, SVC students who wish to pursue a four-year education can apply for transfer to colleges or universities where they wish to get their bachelor’s degree. Transferring credits to other institutions can be very easy as the school is affiliated with the local four year colleges and universities in Washington.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Skagit Valley College has offered the following academic levels for students:

• Less Than One Year Certificate
• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Seattle-Bellevue-Everett, WA Metropolitan Division
  • Total Employment: 4
  • Average Hourly Rate: $69.13
  • Average Annual Salary: $143790
• Tacoma-Lakewood, WA Metropolitan Division
  • Total Employment: 150
  • Average Hourly Rate: $50.66
  • Average Annual Salary: $105370

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).