Advertising and Marketing Degree

The advertising and marketing program at South Central College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Minnesota colleges that offer advertising and marketing degrees.

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South Central College

1600 Grand Ave, Saint Paul, MN

South Central College (SCC) is accredited by the Higher Learning Commission of the North Central Association and has two main campuses, Faribault, MN, and North Mankato, MN, in addition to an online campus located at online.southcentral.edu.

SCC offers more than 50 Liberal Arts and Science majors in the following subjects:

• Healthcare
• Arts, Communications, and Information Systems
• Business Management and Administration
• Agriculture, Food, and Natural Resources
• Engineering, Manufacturing, and Technology

SCC’s Liberal Arts and Science programs allow for credits to be easily transferred to 4-year colleges or universities and can be completed in two years for full-time students. Certificate programs or those with a diploma may be completed in a shorter time period.

All applicants applying to SCC must have a high school diploma/GED or if an applicant has no diploma/GED, he or she should demonstrate potential for being a successful student.

Tuition for on-campus courses, including all fees, was $180 for the most recent surveyed year. Meanwhile, the online course tuition plus fees was approximately $212 per credit.

Financial aid options are available from federal financial aid programs and SCC’s own financial aid programs.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. South Central College has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Minneapolis-St. Paul-Bloomington, MN-WI
  • Total Employment: 6
  • Average Hourly Rate: $66.76
  • Average Annual Salary: $138850

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).