Advertising and Marketing Degree

The advertising and marketing program at Southwest Mississippi Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Mississippi colleges that offer advertising and marketing degrees.

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Southwest Mississippi Community College (SMCC)

4229 Hwy 15 N, Laurel, MS

About
Southwest Mississippi Community College, located in Summit, Mississippi, dates its founding to 1918 when Pike County established an agricultural high school. The school was built on Godbold's Mineral Wells, a state defunct state operated resort. The school first began offering college level courses in 1929, followed by second year courses in 1932, becoming a two year junior college. The school's name was changed to the current in 1988, reflecting its growth into a full fledged comprehensive community college. The school continues to grow and is dedicated to providing quality education and services for residents of its service area.

Academics
Southwest Mississippi Community College offers a variety of programs dedicated providing option for students. Academic transfer programs allow students to complete the first two years of a four year education, followed by applying for transfer to a college or university to complete the final two years and earn a bachelor's degree. Career and technical programs are designed to prepare individuals for entry into the workforce as qualified professionals. Programs take between one and two years to complete and result in a certificate or associate degree that demonstrates competency.

Programs offered include:

• Practical Nursing
• Cosmetology
• Massage Therapy
• Psychology
• Accounting

Admissions and Financial Aid
SMCC is a public, two year, open enrollment institution that allows any individual that wished to enroll to do so through the completion and submission of the application for admission and payment of all accrued fees. Students will also supply transcripts and test scores if available, and may be required to take a placement exam. Meeting with a counselor is also recommended to discuss goals, program enrollment and curriculum. Financial aid is available in the form of loans, grants and scholarships and are applied for through the Free Application for Federal Student Aid (FAFSA), the information from which is used by the school to determine a student's needs and aid program eligibility.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SMCC offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).