Advertising and Marketing Degree

The advertising and marketing program at Spokane Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Washington colleges that offer advertising and marketing degrees.

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Spokane Community College

2011 Mottman Rd SW, Olympia, WA

About
Spokane Community College, located in Spokane, Washington, was founded in 1963 and is one of three schools the comprise the Spokane Community College District. The school was founded to provide easy access to postsecondary education to one of the state's more populous cities. The school is a public, two year institution that maintains a high standard of education, constantly reviewing offerings, services and programs to ensure they meet student needs and demonstrate high quality.

Academics
Spokane Community College offers a variety of programs and courses that allow various forms of education, including transfer options and career training programs. Transfer programs allow students to complete the first two years of a four year education. Upon completion, students will apply for transfer to a four year institution to continue that education and once admitted, complete the final two years and earn a bachelor's degree. Transfer to public Washington institutions is made easier through agreements in place that ease the requirements for admission. Individuals wishing to apply to out of state or private institutions should speak with a counselor to formulate a curriculum that best meets the desired school's transfer requirements.

Career training programs allow students to obtain an education and develop the skills necessary to enter the workforce in a  given field or area as a qualified professional. These programs take between one and two years to complete and are often taught by professionals of the respective industry. Practical portions of the program take place in environments that emulate real world settings though under the safety and supervision of an experienced instructor. Upon completion students will receive a degree or certificate that demonstrates competency and assists in job placement.

Programs offered include:

• Business Administration
• Carpentry
• Nursing
• Paralegal
• Liberal Arts

Admissions and Financial Aid
Individuals interested in enrollment at Spokane Community College may complete the application for admission and pay all fees in order to enroll as per the school's open enrollment policy. Students should supply transcripts and standardized test scores if available and may be asked to take a placement exam prior to registration. Participation in new student orientation is encouraged, as is meeting with a counselor to discuss program enrollment and curriculum.

Financial aid is available in the form of loans, grants, and scholarships. Students in need of financial aid must complete the Free Application for Federal Student Aid (FAFSA), the information from which will be used by the school to determine need and aid program eligibility when constructing a financial aid packet. Aid must be reapplied for prior to each academic year in a timely fashion. Students may be chosen at random to provide additional financial information to be compared to the FAFSA in order to verify its accuracy as part of regulation governing the disbursement of aid funds.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Spokane Community College has offered the following program levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Olympia-Tumwater, WA
  • Total Employment: 50
  • Average Hourly Rate: $50.10
  • Average Annual Salary: $104200

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).