Advertising and Marketing Degree

The advertising and marketing program at St Clair County Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Michigan colleges that offer advertising and marketing degrees.

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St Clair County Community College (SC4)

1247 E. Siena Heights Dr., Adrian, MI

History
St. Clair County Community College, also known as SC4 and located in Port Huron, Michigan, was established 1923 as the Junior College department of the Port Huron School District. The school was given its own district in 1967 through a vote by the residents of the area, establishing it as a county wide college with approval from the state. The school has since its founding established a tradition of academic excellence, which has not lost any momentum or focus even through the expansion of the schools campus and facilities, increase in educators, or the large growth in enrollment. The school constantly reviews programs, facilities and services to guarantee they provide the quality the school is know for, updating as necessary to meet and exceed the needs and expectations of the modern Michigan student.  

Academics
St. Clair County Community College offers a number of certificates and degrees through  it variety of programs that allow for academic transfer or career training. Academic transfer programs fulfill the first two years of a four year education, and upon completion allow the student to apply for transfer to a college or university to continue one's education and earn a bachelor's degree. Transfer requirements vary by institution and as such students should consult a counselor to develop a curriculum that best reflect the criterion of the student's chosen school or schools.

Career training programs provide education and skill development in the necessary to allow individuals to enter the workforce in a given field as a qualified professional. Students will combine theoretical and practical course in order to apply learned techniques and methods in a real world setting. Programs result in a diploma, certificate or degree and take between one and two years to complete.

Some programs offered:

• Accounting
• Criminal justice
• Early Childhood Education
• Nursing
• Business

Admissions and Financial Aid
Students wishing to enroll at St. Cloud County Community College by fulfilling the minimum requirements for admission and and submitting an application form along with tuition. Students should supply transcripts and test scores and may be required to take a placement exam. Additionally, new students are encouraged to participate in orientation in order to familiarize themselves with campus life, as well as meet with an academic advisor to plan their curriculum and determine their program of choice. Registration takes place shortly before each semester, with tuition fees due thereafter.

Financial aid is available in the form of loans, grants, scholarships and work study programs. Students in need of assistance must complete the Free Application for Federal Student Aid (FAFSA), which is used by the school to determine financial need and aid program eligibility. Students must maintain a strong academic performance in order to retain financial aid, and all aid must be reapplied for prior to each academic year. Students may be chosen at random to provide additional financial information to ensure that the FAFSA's provided information is accurate, this is due to new regulations governing aid disbursement.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. SC4 has offered the following degree levels for students:

• Less Than Two-Year Award
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).