Advertising and Marketing Degree

The advertising and marketing program at Tunxis Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Connecticut colleges that offer advertising and marketing degrees.

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Tunxis Community College

300 Summit St, Hartford, CT

About
Tunxis Community College, located in Farmington, Connecticut, was founded in 1969 and is one of the 12 community college located throughout the state as part of the Connecticut Community Colleges System. The school is fully accredited by the New England Association of Schools and Colleges. The school is named after the Tunxis Native American Tribe that once occupied areas along the Farmington River and the word Tunxis means “The point where the river bends.”

Academics
Tunxis Community College offers a variety of programs that allow students to choose which path is right for them. Individuals pursuing academic transfer will complete a curriculum that mirrors the first two years of a four year program, and then apply for transfer to a four year institution and complete the final two years to complete their bachelor's degree. Career training programs offer  a hands on education in a high demand field or industry and upon completion allows the student to enter the workforce as qualified professional. Programs take between one and two years to complete and result in a degree or certificate.

Programs offered include:

• Business Administration
• Liberal Arts
• General Studies
• Criminal Justice
• Early Childhood Education

Admissions and Financial Aid
Tunxis Community College is an open enrollment institution that allows any individual who is eighteen years of age or has earned a high school diploma to enroll by submitting an application and paying fees. Providing previous transcripts and test scores is also recommended, as is participating in new student enrollment and meeting with a counselor prior to registration. Students may also be required to take a placement exam prior to their first semester. Financial aid is available in the form of loans, grants and scholarships and are awarded based on need as determined by the information provided by the student in the Free Application for Federal Student Aid (FAFSA).

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Tunxis Community College offers a less than one year certificate program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).