Advertising and Marketing Degree

The advertising and marketing program at Umpqua Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Oregon colleges that offer advertising and marketing degrees.

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Umpqua Community College

650 College Blvd, Ontario, OR

Umpqua Community College, located in Roseburg, Oregon, was founded in 1964 through the recommendation of a committee formed by the American Association of University Women to establish a community college in Douglas County. The agreement made resulted in the establishment of the school through the cooperation of what is now Southern Oregon University and the Oregon University System. Though classes were offered beginning in 1961, the school was formally given a college district in 1964 through voter approval. Today the school continues to grow and expand and is currently constructing a multimillion dollar viticulture facility.

Academics

Umpqua Community College offers students variety of options that allow for the fulfillment of personal or professional goals. Academic transfer programs provide students with a curriculum that fulfills the requirements for the first two years of a four year education locally and at low cost, followed by transfer to a four year institution. Career training programs prepare students for immediate entry into the workforce upon completing a two year study in their chosen high demand field, allowing for long term employment as a qualified professional. Additionally, adults may choose to pursue continuing education or adult education courses in order to fulfill employment or licensure requirements, or to complete one's education.

Programs offered include:

• Business Administration
• Marketing
• Communications
• Nursing
• Culinary Arts

Admissions and Financial Aid

Any individual who wishes to enroll at UCC may do so by completing the application for admission and paying all associated fees. Students must be at least eighteen years old or have a high school diploma or equivalent. Submission of transcripts and test scores is encouraged, as is meeting with a counselor prior to registration and participation in new student orientation. Financial aid is available as loans, grants and scholarships which are awarded based on need as determined by the student's Free Application for Federal Student Aid (FAFSA).

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Umpqua Community College has offered the following academic levels for students:

• Less Than One Year Certificate
• Associate's Degree

Students by Academic Level (2019)

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).