Advertising and Marketing Degree

The advertising and marketing program at Western Technical College – La Crosse prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wisconsin colleges that offer advertising and marketing degrees.

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Western Technical College – La Crosse

800 Main Street, Pewaukee, WI

Established in 1912 as La Crosse Continuation and Adult Schools, the Western Technical College changed its name to Western Wisconsin Technical College in the early 1990s. However, it was in March 29, 2006 when it became officially known as Western Technical College. Today, most students also call WTC as Western.  Located in La Crosse in Wisconsin, Western Technical College aims to provide excellence in student education based on the diversified needs of different students.

This is the reason why WTC offers 43 technical programs of different disciplines such as business, health, public safety, industrial technology and general studies. With the many courses available for the student, the school aims to impart ample knowledge and make students more competitive when looking for employment.

WTC also has agreements with various four-year colleges that enable students to easily transfer with junior standing thereby crediting all of their units from Western. The colleges that have transfer agreement with Western include the following:

• Capella University
• Franklin University
• Milwaukee School of Engineering
• University of Wisconsin-Stout
• Upper Iowa University

Students who plan to enroll for this Academic Year need to pay tuition fees depending on their location as well as program. For in-district students, the tuition fee rate is $122 per credit hour while non-resident students have to pay additional $61 per credit hour.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Western Technical College – La Crosse offers an associate's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Salary & Wages

• Milwaukee-Waukesha-West Allis, WI
  • Total Employment: 1
  • Average Hourly Rate: $56.31
  • Average Annual Salary: $117130

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).