Advertising and Marketing Degree

The advertising and marketing program at Western Wyoming Community College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Wyoming colleges that offer advertising and marketing degrees.

Learn more by requesting information now!

Western Wyoming Community College (WWCC)

1 Whitney Way, Sheridan, WY

About

Western Wyoming Community College, located in Rock Springs, Wyoming, is a public two year institution founded in 1959 as the fifth of seven community colleges located in the state.  WWCC operates through a unique campus designed to protect students from the harsh winters that affect the area, resulting in an a series of hallways that connect the various buildings. Over the years growth in enrollment has caused expansion and redesign of the campus with financial support from the community.

Academics

Students may choose from academic transfer and career training programs in order to fulfill their personal and professional goals. Academic transfer programs allow for the completion of the first two years of a four year education locally and at low cost, followed by applying for transfer to a four year institution in order to complete their bachelor's degree.

Training programs provide education and skill development in a high demand field or industry for the purposes of long term employment as a qualified professional upon completion. Programs take between one and two years to complete, resulting in a degree or certificate upon completion. Distance learning options also allow student to complete a bachelor's or master's degree online through the school's relationship with a number of colleges and universities.

Programs offered include:

• Biology
• Accounting
• Communication
• Computer Programming
• Nursing

Admissions and Financial Aid

Individuals interested in enrollment at WWCC must be at least 18 years old or have a high school diploma or equivalent. Students must submit an application, provide test scores and transcripts if available, possibly take a placement exam, and pay all associated fees. Meeting with a counselor and taking part in student orientation is also encouraged. Financial aid is also available for student based on need in the form of loans, grants and scholarships. Students must submit a Free Application for Federal Student Aid (FAFSA), in order to determine eligibility.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).