Advertising and Marketing Degree

The advertising and marketing program at Adrian College prepare students for careers in copywriting, art direction, and brand and product management. The program focuses on the process of developing consumer audiences and moving products from producers to consumers. Program courses include: buyer behavior and dynamics, principle of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, and consumer relations. Get more details below including other Massachusetts colleges that offer advertising and marketing degrees.

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Adrian College

486 Chandler St, Worcester, MA

Adrian College is a liberal arts college that offers an undergraduate education and assists students in developing important skills useful in pursuit of graduate education or employment. A liberal arts curriculum exposes students to a variety of topics and subjects. The school is located in Adrian, Michigan, which is a predominantly rural area. The school's United Methodist affiliation is one of its defining characteristics and plays an important role within the school's vision. Approximately 1,700 students enroll at Adrian College yearly.

A list of some of the more popular programs offered are:

• Business And Marketing Studies
• Recreation And Fitness Studies
• Security And Protective Services
• Communications And Journalism
• Psychology
• Biological And Biomedical Sciences

The admissions process will include the submission of an application, student records, and standardized test scores, which are then evaluated by admissions staff. Most students accepted to this school score in-between 19 to 24 on the ACT exam. Approximately 60% of all applicant were admitted at this school, with 22% of those admitted choosing to attend. More information from the admissions office can be found at adrian.edu.

The cost of undergraduate tuition is nearly $30,000, but may change yearly. Students are encouraged to visit the school's price of attendance calculator to better understand their personal tuition costs. On-campus housing is available for students, which costs about $4,400 each year. Some students at this school may be eligible for financial aid, which is typically offered in the form of loans, grants, scholarships and work study programs.

The Adrian College "Bulldogs" compete in a number of intercollegiate sports through participation in the NCAA. Athletic programs available may include:

• Baseball (NCAA Division III)
• Basketball (NCAA Division III)
• Track & Field (NCAA Division III)
• Football (NCAA Division III)

Students may visit the school's http://www.adrian.edu to see additional information.

Students Enrolled in the Advertising and Marketing Program

Get more details below regarding enrollment, academics, and school demographics. Adrian College offers a bachelor's degree program in advertising and marketing.

Students by Gender (2019)

Students by Race (2019)

Source: IPEDS Survey 2012-2020: Data obtained from the US Dept. of Education's Integrated Postsecondary Education Data System (IPEDS). Data may vary depending on school and academic year.

Career Options for Graduates

Advertising and Promotions Managers

Description

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Marketing Managers

Description

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Career Outlook & Projections ()

According to the BLS, marketing managers employment is expected to grow at a rate of 9.4% from 2014 to 2024

Sales Managers

Description

Plan, direct, or coordinate the actual distribution or movement of a product or service to the customer. Coordinate sales distribution by establishing sales territories, quotas, and goals and establish training programs for sales representatives. Analyze sales statistics gathered by staff to determine sales potential and inventory requirements and monitor the preferences of customers.

Source: Job descriptions, estimated salary and wages, and projected job growth are taken from the Bureau of Labor Statistics (BLS).